Program-Specific Ad Insertion - Data Field Definitions, Functional Overview and Application Guidelines

This document defines functionality associated with and the messaging used to control Program-Specific Ad Insertion. Program-Specific Ad Insertion is the scheduling and insertion of a Spot into a digital broadcast Program based on the program identifier passed in the SCTE 35 [1] Cue Message. The usage of specific data fields defined in SCTE 35 are defined in this document.